USD MIPIM in Cannes

Professor Norm Miller, PhD, and MSRE students Bryan Masters, Thomas Bobo and Inna Panchuk outside of the Palais des Festivals et des Congrès, the location of the MIPIM 2013 Conference.

MSRE students Thomas Bobo, Tony Konstant, Bryan Masters and Inna Panchuk along with Burnham-Moores Center Professor Norm Miller, PhD, attended the MIPIM 2013 Conference in Cannes, France from March 12-15. The students had been curating content leading up to the conference over the past few months as part of a new collaboration with MIPIM, a leading international real estate organization that hosts the annual event in Cannes. The conference is attended by more than 20,000 commercial real estate professionals primarily from major cities in Europe looking to make deals and learn about the latest industry trends.

The University of San Diego, the University of Wisconsin-Madison, ESSEC Business School in Paris and Paris-Sorbonne University were the only four universities invited to send students to attend the conference as roving bloggers. Students were assigned to various conference sessions and used the social media platform to share the major points with MIPIM’s global audience. The topics the USD students covered included: innovative design in commercial real estate; foreign real estate investment considerations; commercial real estate sustainability strategies; and global market trends. Some of the content students wrote about was picked up and shared in other social media sites such as LinkedIn, Facebook and Twitter.

On March 14, Professor Miller moderated a panel discussion at the conference titled “Smart Investment – Manage Innovation for Better Return on Investment,” which included panelists from Denmark, France, Sweden and two from the U.S. A recap of the panel discussion reported on by MSRE student Tony Konstant can be found by going here.

Miller believes that the conference was a valuable and eye-opening experience for the students, and hopes that the University of San Diego’s real estate students are invited to attend again in the future. “All four of the students learned that they can influence others and get noticed,” he said. “Some of what they wrote had real impact.”

From The Pipeline, April 2013.